Evolving an iconic brand for future growth
BRAND IDENTITY
CREATIVE DIRECTION
MOTION GRAPHICS
PACKAGE DESIGN
TYPOGRAPHY
GUIDELINES
Elevating Hawaiian Airlines’ spirit of authentic hospitality
BRAND IDENTITY
CREATIVE DIRECTION
CUSTOMER JOURNEY
LAUNCH DEVELOPEMENT
CREDIT CARD DESIGN AND STRATEGY
EMPLOYEE ENGAGEMENT
INTERNAL CAMPAIGN DEVELOPOMENT
Take control of your well-being
BRAND IDENTITY
CREATIVE DIRECTION
MOTION GRAPHICS
PACKAGE DESIGN
TYPOGRAPHY
PHOTOGRAPHY GUIDANCE
WALMART
Repositioning brands to be purpose-led
BRAND IDENTITY
CREATIVE DIRECTION
BRAND ARCHITECTURE DEVELOPMENT
VOICE AND MESSAGING
PRIVATE LABEL BRAND DEVELOPMENT
IN-STORE SIGNAGE SYSTEM
VISUAL IDENTITY ASSESSMENT
Creating a truly human healthcare brand
BRAND IDENTITY
VISUAL SYSTEM
EXPERIENCE PRINCIPLES
ILLUSTRATION
GUIDELINES