Walmart
Role:
Design Partner, Lippincott
How do you pivot the world’s largest retailer to speak to a newly expanded customer base, a new shopping experience, a new merchandise mix and a new level of confidence from its 1.5 million employees? It requires a solid belief system that an internal culture will passionately rally behind, and it extends to a vibrant makeover that inspires everyone who walks through its doors.
Walmart’s transformation began with a strategic exploration around its near-term ambitions: to position itself for growth into new markets and customer segments while staying true to its commitment to always carry the lowest prices. We maintained this emphasis on savings, but expanded the brand essence to resonate on a deeper, more emotional level. We looked to the most important outcomes of saving money: feeling smart for making the right choice, getting to spend more time with family, and, to simply live better.
A•R•E Design Awards -Identity design
Chain Store Age -SUPERMARKET STORE OF THE YEAR, DISCOUNT STORE OF THE YEAR
Identity: Best of the Best 2010 -Identity designThe Mohawk show - Walmart brand book