Zepp
Role:
Design Partner, Lippincott
After acquiring the notable US wearables brand Zepp, Huami aimed to empower consumers to take control of their well-being through an advanced data platform. Zepp smartwatches, equipped with cutting-edge sensors and AI, simplify activity tracking and provide a complete health overview.
We created a brand platform resonating with a diverse audience, anchored by the mission of “helping people take control of their well-being.” Our design features a sleek logotype with the sigma symbol, representing Zepp's commitment to precise health insights. The visual elements harmonize to reflect a holistic approach, using a color palette that ranges from calming to energizing, complemented by an expressive yet controlled photographic style.
“I had the pleasure of working with Aline when Zepp partnered with Lippincott to develop its brand identity. Looking back four years after our collaboration, Aline's creativity and impact remain unforgettable. She led the design effort with remarkable skill, seamlessly blending collaboration and execution to create a logo that is visually appealing, distinctive, and deeply meaningful to the brand. Beyond the logo, Aline and the team delivered a comprehensive brand system that continues to serve Zepp well. Her talent and dedication make her an exceptional designer and collaborator.”
Pengtao YuChief Industrial DesignerGraphis Design Annual — Silver, Branding Good Design® Awards — Graphic Design
Indigo design award — GOLD, Electronic
Indigo design award — GOLD, Health & beauty
Indigo design award — SILVER, branding