Client:
Lyn Health

Role:
Design Partner, Lippincott
Creating a truly human healthcare brand
Lyn is a groundbreaking healthcare start-up passionate about empowering individuals with multiple chronic conditions. By pairing each patient with a dedicated partner and a supportive care circle, Lyn simplifies the often daunting task of managing healthcare.

In developing its brand identity, we worked closely with the founding team to capture Lyn's vibrant spirit and transformative impact. The result is a modern, human-centered brand that radiates inclusivity and optimism, reflecting Lyn’s mission to build community and provide unwavering support. It’s a heartfelt commitment to compassionate care in every interaction.






“During Stealth Startup mode in 2021, one of the most rewarding and fulfilling parts of the creation of Lyn was the collaboration with Lippincott to create a healthcare brand that reflects our core values of love, empathy and compassion. Each and every time look at Lyn’s logo, I am reminded of our “why”, and that brings an energy and urgency to achieving our mission of Healing Lives Together.”


Rick AbbotCo-Founder and CEO





























Awards:
Transform Awards North America — Gold, Best visual identity (healthcare and pharmaceutical)
Graphis Design Awards — Silver, Print Branding
GDUSA Health + Wellness Design Awards — Branding and Identity
Good Design® Awards — Graphic Design

© Aline Kim 2024