Hawaiian Airlines
Role:
Design Partner, Lippincott
Hawaiian Airlines, a leader in the airline industry, sought to modernize its brand while honoring its rich Hawaiian heritage. We focused on refreshing their design elements to enhance the customer experience and support business growth.
The updated logo prominently features the Pualani flower, and the refreshed color palette draws inspiration from the vibrant landscapes of Hawaii, appealing to an international audience. Each aircraft is adorned with a Maile lei, symbolizing warmth and hospitality. Our collaboration with cultural experts and dedicated employees ensured that the design elements reflect the authentic essence of Hawaiian culture while elevating the airline's identity.
“We worked with Aline on the refresh of our logo and visual identity, which was decades-old and represented not just a corporation but a group of people, a place and a culture. Aline and team brought great sensitivity and listening to the process and developed an identity that consumers loved and employees rallied around as a symbol of our shared purpose.”
Avi Mannis
Senior Vice President – Chief Marketing and Communications
Graphis Design Annual: Print Branding Graphis Branding: Identity
HOW International Design Awards: Identity
American Graphic Design Awards: Identity Design
The Design Air Awards: Best New Livery
REBRAND: Enterprise Rebrand