Timberland
Role:
Design Partner, Lippincott
Since the debut of its legendary yellow boot in 1973, Timberland has transformed into a vibrant global cultural icon, captivating outdoor enthusiasts, tradespeople, and celebrities alike.
To ignite this brand’s evolution, we crafted a bold new visual identity that harmonizes the energy of fashion with a deep commitment to nature and sustainability. This exciting transformation included the creation of a custom typeface, a refined logotype, and the innovative ‘Tree Path’ visual element, empowering Timberland to infuse its iconic tree symbol consistently across products, retail spaces, and marketing materials.
“A true collaborator and partner is someone who not only listens, but also challenges and guides the conversation—both strategically and creatively—towards a stronger outcome. Thank you, Aline, for being that trusted partner in elevating the Timberland brand’s look and feel.”
Bevan Bloemendaal
VP, Global Retail & Creative Services
Graphis Packaging — Honorable mention, Packaging
Good Design Awards — Winner, Graphic Design
Transform Awards North America — Gold, Best visual identity from the retail sector
Transform Awards Asia — Gold, Best visual identity from the retail sector
Transform Awards Europe — Gold, Best visual identity from the retail sector
Transform Awards Europe — Bronze, Best use of packaging
Sparks Awards — Finalist, Brand identity and logo